March is B Corp Month
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Team MONEYME|13 March 2025| 3-minute read
March is B Corp Month, celebrating what it means to be a Certified B Corporation, while promoting education and awareness around the world.
MONEYME is proud to have gained B Corp Certification in August 2023, demonstrating our commitment to doing good for people and the planet.
This B Corp Month, we’re looking at some of our sustainable initiatives, and diving into what the B Corp movement means for Australia and the world.
How did MONEYME gain B Corp Certification?
To gain B Corp Certification, a company must make a significant impact on society and the environment, meeting stringent global standards.
In November 2022, MONEYME instituted this commitment into our company constitution.
This means striving for a positive impact is part our purpose, and we are obliged to consider the impact of our decisions on a range of stakeholders, including customers, employees, and the environment.
Just a few of MONEYME’s achievements include:
- Transitioning all offices to 100% renewable energy;
- Offering discounts on loans for electric vehicles;
- Providing free financial tools to help Australians improve their credit health;
- Offsetting 7,000 tonnes of carbon dioxide equivalent by planting trees;
- Partnering with Canteen’s education and career support service;
- A one-of-a-kind partnership with World Vision, sponsoring a child on behalf of every MONEYME employee; and
- Implementing an inaugural Reconciliation Action Plan.
MONEYME’s B Corp impact score is 91.2 – compared to a median of 50.9 for ordinary businesses.
Why more Australians are choosing B Corps
Trust matters. And for more and more Australians, B Corp Certification is a sign they can count on.
Research by B Lab shows that over half of consumers globally have high trust in B Corp brands. Closer to home, 1 in 7 Australians actively look for that certification when making a purchase.
Trust also inspires action. More than half of Australian consumers have knowingly chosen a B Corp brand, proving that people want to support businesses that do the right thing.
The trend is even stronger among younger Aussies. KPMG’s latest research found that 61% of those aged 18-34 are willing to pay more for ethically and sustainably sourced goods and services. That drops to 32% for those over 55.
So, what does this all mean? People, especially younger generations, are putting their money where their values are. And as a B Corp, MONEYME is proud to be part of a movement that makes spending feel good.
Awareness of B Corp Certification is growing
All over the world, awareness of B Corp Certification and its importance to our future is growing.
This is demonstrated by a recent study by B Lab. It showed that 1 in 4 consumers have now heard of B Corp.
However, the level of awareness still differs from one region to another. It’s at 17% in Australia, 35% in the UK, and 33% in Canada and the US.
Further, younger audiences have greater awareness than older audiences. Globally, if you’re under 40, you’re more likely to know about B Corp. In Australia and New Zealand, awareness of the brand is highest among 25-35 year olds.
The good news is that, as more and more companies become B Corp certified, more and more people are learning about it. In fact, the best predictor of brand awareness is the number of B Corp certified companies in a country.
Importantly, these companies don’t need to be large, which just goes to show that small and medium enterprises (SMEs) can make a big difference.
Learn more about MONEYME’s commitment to doing good
To find out more about how we’re contributing to sustainability and community, visit this page.
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