How to make 2023 your best year in real estate yet

Real Estate
Team MONEYME|30 January 2023| 3-minute read

You might still be enjoying the post-Christmas haze. But that doesn’t mean you can’t spare a thought for the coming year.

Here are five tips to help you get ready to ace 2023.

1. Improve your content marketing

If your marketing didn’t hit the mark in 2022 (or it did, but you want to get even better) spend a day planning to improve it in 2023. 

Top of the list should be ensuring your content educates your audience about the things that matter to them. Equally important is coming up with unusual, compelling, and original angles.

Always remember that content marketing isn’t a quick fix—it’s about building a long-term relationship. 

2. Find a mentor

Whether you’re learning the ropes, or want to take your game next level, there’s no substitute for a mentor. 

Find someone who’s more experienced and successful than you—and find out how they do it. It could be a good idea to meet or speak over the phone once per week, giving you the chance to discuss your ideas, challenges, and how to self-improve continually. Where possible, challenge your mentor to keep you accountable, to help you achieve the goals you set.

3. Nail your niche market 

Try pleasing everyone, and you’ll end up pleasing no one. 

If you’ve been feeling like a jack of all trades, it could be time to narrow down on your niche market—and nail it. Give all your time and energy to particular types of property or demographics of vendors, and you’ll master it in no time. 

4. Leverage more tech or resources

Are you still scheduling appointments over the phone? It’s beyond time to automate or get help. 

While you’re at it, you might go further with extra software. Customer relationship management software, for example, can help you efficiently manage every aspect of your business—from scheduling email to  keeping track of prospects’ histories.

Another option could be hiring an assistant (perhaps virtually, or part-time). While they focus on your less-favourite tasks, you can focus on high value tasks that increase your Gross Commission Income (GCI).  

5. Use helpful services (like ListReady)

In real estate, you’re not on your own. Loads of services out there can make your job easier. 

One is ListReady. We’re here for when your vendors can’t (or won’t) invest the money necessary to staging their home effectively. Within minutes, we can provide up to $35,000 to spend on presentation and selling expenses—and it isn’t repayable until the home sells or after six months (whichever comes first).

Key takeaways:

  • Even if you’re still on holiday, it’s important to prepare early for 2023.
  • Spend a day improving your content marketing, by planning to make it more relevant, more educational, and more compelling.
  • Seek a mentor who’s more experienced and more successful than you.
  • Work out your niche market—and focus on it.
  • Leverage more tech or resources to increase efficiency.
  • Use helpful services, such as ListReady, which can provide vendors with up to $35,000 for staging and selling their homes within minutes.

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