What’s all the hype around Reddit filing to go public?

Social Media

Team MONEYME|19 July 2022| 2-minute read

Watch this space, Reddit files to go public

It’s called the front page of the internet for a reason. Reddit boasts more than 50 million daily users, active in over 100,000 communities. The site kicked off in 2005, and ever since then, people have been going down Reddit rabbit holes covering everything from cryptocurrency to planning your wedding with Wedditors.

Not just concerned with going viral, Reddit has filed to go public in 2022. This means that keen investors will be able to buy shares in the company through the stock market. But exactly how many shares will be released, and at what price remains a mystery.

What we do know is that Reddit is aiming to be worth over $15 billion by the time its listing goes live. In 2021, 366 million posts were created on Reddit, up 19% from the year before. For Australian Redditors finance remains a hot topic with Reddit community r/ausstocks seeing a 94% increase in activity and r/fiaustralia up 83% in 2021. 

Is real estate a hot topic on Reddit?

From horror stories to market insights, real estate is a topic that never fails to draw comments from Redditors. In January a Sydney studio granny flat went viral on Reddit with comments dragging the rental for being overpriced at $375 a week. 

But not all discussion groups are out to roast real estate ventures, there are also helpful advice threads, messaging boards that share content, and fanatical forums where you can chew the fat about The Block. Reddit’s public listing could mean that there are also more opportunities for brands and companies to advertise online. Could you secure your next listing on Reddit? It’s a space that is worth watching. 

Key Takeaways:

• You might not be able to seal the deal but you can certainly spot trends before they hit the mainstream on Reddit. 
• Reddit is just one of the many emerging platforms that offer a way to connect with more buyers beyond official channels and traditional social media sites like Facebook.

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